EXPERTISE
WEB EXPERIENCE
SEO
SOCIAL & Creative
PERFORMANCE
Video Content
Polyron is one of the oldest mattress companies in the country, and one of
our oldest relationships here in STG. We’ve been waking up side by side for
over a decade, but we don’t sleep on the job. Polyron receives the FULL
STG EXPERIENCE – digital, social, production, performance, analytics and
an e-commerce site that is king size supersonic rock’n’roll trading monster,
one that all blankets are drawn to and pillows throw their cushion cover to
it.
SOCIAL & Creative
SOCIAL CREATIVE
Good social media is like a goose comforter- it wraps you all around and
makes you feel cosey all over.
To be honest, we kind of reinvented them on social media, with professionally directed video productions using actors (sorry, talents), and also fun and cool reels we basically shoot with an iphone and a bed. Have you seen those pillow fight scenes of girls jumping on beds on slumber parties? So that’s us on filming days, only with mics.
To be honest, we kind of reinvented them on social media, with professionally directed video productions using actors (sorry, talents), and also fun and cool reels we basically shoot with an iphone and a bed. Have you seen those pillow fight scenes of girls jumping on beds on slumber parties? So that’s us on filming days, only with mics.
Their everyday social media is characterized with serios sales content,
atmosphere and fun, and also OBM, RTM and MBM (which is MATRESS
BASED MARKETING). All their content, on all platforms, is promoted to
relevant audiences and generate a ton of exposure, engagement and of
course sales for Ployron.
performance
Sponsored campaigns
Warning: here comes the part where we blast you with some fancyshmancy phrases.
To raise awareness and remembrance by geographically relevant
audiences, Polyron’s branches are promoted locally with a set radius to
each branch. In addition, their TV and offline videos are as compatible with
digital as a pillowcase to a pillow and promoted accordingly.
We run multiple seasonal promotions, provide marketing funnels, user flow analyses and optimizations. We managed to increase the share of online sales by creating a successful E-comm funnel.
We run multiple seasonal promotions, provide marketing funnels, user flow analyses and optimizations. We managed to increase the share of online sales by creating a successful E-comm funnel.
SEO & ANALYTICS
If you were wondering what’s the best search term to use when looking up
Polyron online – don’t bother; we managed to place Polyron in Google’s top
two results on common mattresses Hebrew search, and on the top 5 search
results for mattresses in Hebrew for dozens of terms, including monstrous
and longtail terms.
We also operate Polyron’s interesting and rich blog, that gives their SEO the treatment an orthopedic mattress gives a bad back. Of course, we also do their analytics: measure entrances, improve pages with high bounce rates, events, heat maps, call measurements, etc. Everything is optimized at all time, even when we’re home in bed under the blankets.
We also operate Polyron’s interesting and rich blog, that gives their SEO the treatment an orthopedic mattress gives a bad back. Of course, we also do their analytics: measure entrances, improve pages with high bounce rates, events, heat maps, call measurements, etc. Everything is optimized at all time, even when we’re home in bed under the blankets.
WEB EXPERIENCE
Our team invested a lotttt of hard work on the new Polyron website. We’ll
go through the main stuff. You’re laying? Great.
The most important thing to us was that the site will be nice and comfy, just like… you get it by now – the brand’s values and such.
The most important thing to us was that the site will be nice and comfy, just like… you get it by now – the brand’s values and such.
So, we’ve set a search bar that chases you (but in a good way), and we’ve
rearranged the main mattress category by sizes, because we know that
when it comes to beds – size does matter.
On the branches page we’ve added for each branch an easy Waze navigation option, if you feel like hopping. On a bed that is. Also, the branches themselves are organized now by region and we even added a smart free text search. We love it when our clients have many branches
On top of that, we are currently developing a personal mattress match questioner, a kind of mattress tinder, so you’ll find your match even faster.
On the branches page we’ve added for each branch an easy Waze navigation option, if you feel like hopping. On a bed that is. Also, the branches themselves are organized now by region and we even added a smart free text search. We love it when our clients have many branches
On top of that, we are currently developing a personal mattress match questioner, a kind of mattress tinder, so you’ll find your match even faster.
To make you feel like you are snuggling in the website, we’ve designed
curvy elements around categories, icons, buttons, round fonts, warm
shades of beige and blue. Everything is round, soft and cuddly – the exact
way you’re meant to feel in a website that sells the most comfortable beds
and mattress in the universe.
Other than making sure you are comfortable, we wanted, as mentioned, to increase the online sales, so we’ve added last chance cart products that worked great and helped turn the website into king-size e-commerce!
Other than making sure you are comfortable, we wanted, as mentioned, to increase the online sales, so we’ve added last chance cart products that worked great and helped turn the website into king-size e-commerce!
