EXPERTISE
WEB EXPERIENCE
From the first moment we met Electra something in our gut told us that this
is going to be a long relationship. Not just one website and bang that’s it.
When it’s right it’s right. You just feel it within.
And here we are, a year later, married with 8 websites and we haven’t closed shop yet.
Let’s roll out the story for a minute.
And here we are, a year later, married with 8 websites and we haven’t closed shop yet.
Let’s roll out the story for a minute.
ELECTRA GROUP
Wining brands
When a company like Electra Trade reaches out asking us to create their
company website and then 7 additional websites (!!!) for their leading
brands, a few things happen:
First off, we need to fight the urge to use the copy “Electra Trade? Electra Swayed!” Secondly, we have to do some name-dropping of their brands so you can get excited with us:
MIELE – PHILIPS – SAUTER – LIEBHERR – TCL –J TV- BREVILLE But most importantly, we need to create 7 websites that portray one brand language but combine different brands that portray entirely different brand languages.
“Create a digital Tower of Babylon you say…” we mumbled while gazing to the horizon. We assembled our digital justice league and took on the challenge!
First off, we need to fight the urge to use the copy “Electra Trade? Electra Swayed!” Secondly, we have to do some name-dropping of their brands so you can get excited with us:
MIELE – PHILIPS – SAUTER – LIEBHERR – TCL –J TV- BREVILLE But most importantly, we need to create 7 websites that portray one brand language but combine different brands that portray entirely different brand languages.
“Create a digital Tower of Babylon you say…” we mumbled while gazing to the horizon. We assembled our digital justice league and took on the challenge!
The challenge
- Build 7 websites with a uniform design. Meaning finding the balance in a
design that can fit 6 different types of brands with different requirements
and characteristics - Meet the Israeli client’s requirements (Electra Trade, and each of the brands
managers in Israel) but also the overseas brands’ requirements. - Connect all sites
- Develop a website that is both commerce and identity
The solution
- Elegant, classy and quiet design. That way it matches a large variety of
brands - We created a system that connects all sites and allows easy websites
management - Building the infostructure for an ecommerce website that can be easily
turned on by any of the brands upon request
So, you know how it is… not always easy, 7 can require mounds of energy
on a daily basis. With that being said, honestly, when we lay back and
review their data and how beautifully they grow – we’re filled with proud.
It’s worth it all and there is no better feeling. It’s our calling.
