Paid campaigns
The performance manager takes central stage. Some call him the super-campaigner. He steps into the spotlight while cracking his white gloved fingers. A keyboard in front of him. It’s showtime! Graphs are emerging!! Everything is colored green!!! He’s very passionate, fully optimized.
He promotes posts like an e-commerce Zen Master! Brand-building music is playing in the background! He is strategy & tactics! He is the image and ware! He doesn’t like to be defined. Just kidding, definitions are what define him! In hypnotizing virtuosity, he lifts his hands and creates carousel ads.
We might have taken this one step too far, but this is how it feels when our performance department is in charge.
Defining and setup of campaigns according to the digital strategy
Maximizing the company’s benefits from data by creating data collection points
Data base management, target audiences segmentation and content customization
Focusing on relevant platforms, establishing a marketing-messages hierarchy and creating meeting points with end clients to generate a marketing relationship
Brand trends evaluation and creation of marketing programs that “ride the wave” and leverage hot topics for the day-to-day, branding and sales activities
Daily review and evaluation of the campaigns, performance indicators, underperforming elements, along with systematic, data-based optimization